Sendi sugiharto

Chief Strategy Officer

Sendi Sugiharto has more than 15 years of solid experiences in the field of Fast Moving Consumer Goods, Media and Financial Sector. Since 1995, Sendi has been building his career in the areas of corporate strategy, brand management, trade marketing, media & sponsorship, business development and marketing research. His well-rounded experiences include various senior and top management positions across top notch multinational companies such as Phillip Morris-Sampoerna, British American Tobacco, Western Union South-East Asia, Gillette as well as large national corporations such as Salim Group (Indofood & subs) and Rajawali Group (Bentoel).

Being part of the Top Management Team in big corporations has enriched his business skills in many fields such as properties (hotel, resort, theme park, and industrial park), media (television), retails, financial and commodities. His career has been recognized by SWA business magazine as Top 50 C-(Chief) League in Indonesia for the year 2010 and 2011.

Being the Chief Strategy Officer at WIR Group, Sendi’s role is formalizing the company’s strategic planning processes, forging new working relationships and synergies across the organization and establishing accountability for those people carrying out the company’s strategy. Nowadays, with offices in Jakarta, Singapore, Silicon Valley, Barcelona & Malta, WIR Group has evolved from a startup into a technology powerhouse serving more than 20 countries globally.

Sendi is a business entrepreneur who has deep passions in traveling, music and movies. He co-founded East West Synergy; a hybrid entertainment company and has acted as the Executive Producer or Producer for several award winning and box office movies in Indonesia such as ‘Lovely Man’, ‘Arisan! 2’, ‘3 Doa 3 Cinta’, ‘Berbagi Suami’, ‘Radit & Jani’, ‘Serigala Terakhir’, ‘Atambua 39’, ‘Belenggu’, ‘3Sum’, ‘The Sun, the Moon & the Hurricane’.

Sendi also co-founded EA&Co Legal Network due to his background in business law. He is graduated as Bachelor of Business Law from the University of Padjadjaran. His other academic background includes Bachelor of Business Administration from University of Parahyangan and Master of Business Administration from the Oregon State University, USA.